BSH Home Appliances Corporation

CPRA Privacy Notice for California Residents
B2B Context — Trade Partners

Last Updated: December 2, 2025

This privacy notice applies to California residents whose personal information may have been provided by you or your company to BSH Home Appliances Corporation and its affiliated companies ("BSH") as part of your company's current business relationship with BSH. It describes the categories of Personal Information ("PI") collected by BSH and the purposes for which such PI may be used. We are providing this notice in accordance with the California Consumer Privacy Act as amended by the California Privacy Rights Act and accompanying regulations (collectively the "CPRA").
§ 1

Purposes of Collection and Use of Personal Information

BSH collects and processes Personal Information for the following business purposes:

  • To aid in receiving the service provided by your company to BSH, including being able to contact the appropriate personnel of your company.
  • To pursue contractual obligations between BSH and your company, including debt collection activities.
  • To comply with applicable state and federal laws.
  • For those affiliated with dealers and other trade partners, to process your sales-related bonus (e.g., SPIFFs) and provide tax documentation for such bonuses.
  • For those affiliated with dealers and other trade partners, to provide educational training videos at the request of your dealer company and only based on your consent to participate. BSH instructs all participants to turn off their cameras and refrain from discussing any Personal Information during these sessions.
BSH does not use your Sensitive Personal Information for purposes other than those set forth in Cal. Code Regs. tit. 11 § 7027(m).
§ 2

Sources of Personal Information

BSH primarily collects Personal Information directly from your company or from you. In limited situations, BSH may collect Personal Information from third parties.

§ 3

Categories of Personal Information BSH May Collect

  • Identifiers — such as name, postal address, phone number, email address, and other similar identifiers.
  • Social Security Number — may be collected only for those affiliated with dealers or other trade partners, and only for the purpose of processing sales-related bonuses (e.g., SPIFFs) and providing related tax documentation.
    Sensitive Personal Information
§ 4

Recipients of Personal Information

For purposes of the CPRA, BSH does not sell or share the categories of Personal Information listed in Section 3. However, BSH may disclose Personal Information to the following categories of recipients:

  • Affiliates — BSH may transmit your Personal Information (including Sensitive Personal Information) to its affiliates as part of internal group services, such as central IT systems.
  • Service Providers — Within the scope of its legal obligations, BSH transmits Personal Information to third parties who process it on BSH's behalf, under strict legal requirements. Service providers may only use Personal Information to provide services to BSH and for no other purpose. This includes: postal operators; software companies supporting business functions; vendors supporting business functions.
  • Public Authorities and Legal Proceedings — BSH may disclose Personal Information if legally obligated to do so, to meet legal requirements or comply with legal processes (e.g., subpoenas); to enforce terms of use and contracts; to protect BSH's rights and safety or those of a third party or the public; or to stop activity considered illegal, unethical, or legally actionable.
  • Corporate Transactions — BSH may disclose Personal Information to a third party in connection with reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of BSH's business, assets, or stock, including in a bankruptcy or similar proceeding.
  • With Your Consent — BSH may also disclose Personal Information if you consent to such disclosure.
§ 5

Disclosure or Sharing of Personal Information Within the Last 12 Months

If this is the first time your company has provided your Personal Information to BSH, then BSH has not provided your Personal Information for a business purpose to third parties in the preceding 12 months.

If you or your company previously provided your Personal Information to BSH, then BSH may have disclosed or shared the following categories for a business purpose in the past 12 months:

Category Third Parties Purpose
Identifiers Affiliates, service providers, parties to a corporate transaction or proceeding, public authorities and in legal proceedings. To manage the business relationship; to pursue contractual obligations; to comply with state or federal law.
Social Security Number Sensitive Affiliates, service providers, parties to a corporate transaction or proceeding, public authorities and in legal proceedings. To process sales-related bonuses (e.g., SPIFFs) and provide tax documentation; to comply with state or federal law.

Note: If you voluntarily provide Sensitive Personal Information, BSH will not use it for purposes other than those set forth in Cal. Code Regs. tit. 11, § 7027.
§ 6

Duration of Storage of Personal Information

Your Personal Information will initially remain stored by BSH for as long as is necessary for the respective purpose of processing. If the purpose for processing is achieved or no longer applicable, BSH may continue to store your Personal Information to the extent that BSH is legally obligated to or entitled to store this data.

§ 7

Children's Privacy

We do not knowingly collect Personal Information from children under the age of 16. If we discover or are notified that we have collected Personal Information from a person under age 16, we will delete that information from our systems.

§ 8

Sale or Sharing of Personal Information

As indicated above, BSH does not "sell" or "share" (as these terms are defined under the CPRA) your Personal Information and therefore does not provide a mechanism to opt out of such disclosures.

§ 9

Your CPRA Rights

Right to Know

Request disclosure of the categories and specific pieces of Personal Information BSH has collected, the sources, the purposes, and the third parties to whom it has been disclosed.

Right to Delete

Request deletion of any Personal Information BSH has collected from you, subject to authorized exceptions under the CPRA.

Right to Correct

Request that BSH correct any inaccuracies in your Personal Information.

Right of No Retaliation

BSH will not discriminate against you for exercising any of your rights under the CPRA.

You may exercise your rights by any of the following methods:

Email bsh-us-dataprotection@bshg.com
Phone (toll-free) (855) 769-1755
Mail BSH Home Appliances Corporation
BSH US Data Protection Officer
1901 Main St., Suite 600
Irvine, CA 92614

Include your name, address, and phone number or email in all communications and clearly state the nature of your request. Responses may be sent as an encrypted file.

To process your request, BSH may need to verify your identity using commercially reasonable means. BSH will send a receipt acknowledging your request within 10 days and endeavors to respond within 45 days. If more time is required, the process may be extended by an additional 45 days (90 days total), as permitted under the CPRA. BSH will inform you of any extension in writing.

As a California resident, you have the right to designate an authorized agent to exercise these rights on your behalf. Contact BSH at the information above for details on submitting a request through an authorized agent.

§ 10

Changes to This Notice

This Notice may change from time to time, effective as of the "Last Updated" date at the top of this Notice.

§ 11

Contact Information

Questions about this Notice or the processing of your Personal Information may be directed to the BSH US Data Protection Officer:

Email bsh-us-dataprotection@bshg.com
Phone (toll-free) (855) 769-1755
Mail BSH Home Appliances Corporation
BSH US Data Protection Officer
1901 Main St., Suite 600
Irvine, CA 92614